Ordermark Helps Restaurants Stay Afloat During Pandemic with 3x Increase in Monthly Signups
Ordermark is a company that helps restaurants manage their online orders. Before the coronavirus pandemic, the company was already seeing success and working with big chains like Papa Johns and Subway as well as smaller, local restaurants. Ordermark's product, a printer, collects and organizes online orders from multiple food delivery platforms. The company has expanded its reach to Canada and has raised over $30 million.
With the closure of many restaurants due to the pandemic, online ordering system has become the main source of revenue for many eateries. Restaurants are trying to get as much business as possible by being on as many delivery platforms as they can. This has boosted the demand for Ordermark's services.
Ordermark restaurant e-commerce is a successful online ordering management platform for restaurants. The company was founded by Alex Canter, a fourth-generation owner of the famous Jewish eatery Canter's Deli in Los Angeles. Alex grew up in a family of kitchens and chefs and noticed the difficult process of accepting online orders from various food delivery services. To solve this problem, he created a platform that aggregates orders from multiple online ordering companies and prints them out using one kitchen printer.
Before the coronavirus, Ordermark was adding 300 new restaurants per month to its platform. However, with the pandemic causing the closure of hundreds of thousands of restaurants, the demand for Ordermark's services increased dramatically. In March, the company set up over 1000 new restaurants, and April is on a similar pace. Today, Ordermark restaurant e-commerce aggregates orders from over 50 different online ordering companies, including Uber Eats and DoorDash, and works with over 5000 locations, 70% of which are small eateries.
Due to the increase in urgency from restaurants, Ordermark's marketing and sales teams have switched from outbound to taking orders and responding to restaurants who are in desperate need of the product. The restaurant industry is going digital at a rapid pace, and many restaurants that didn't need Ordermark before now desperately need it to keep their businesses running.
Mary Mcknabb, a co-owner of Inga's Alpine Tavern in Denver, explains that the restaurant used to primarily depend on in-person customers. However, due to the COVID-19 shutdown, they started using Ordermark as a means to continue their business. As a result of the shutdown, Mcknabb and her two co-owners had to lay off all employees and are now cooking meals themselves.
Mcknabb emphasizes the importance of online ordering for the survival of the restaurant. She states that online delivery has become the lifeline of the business and that without it, they would have gone out of business. She further adds that since they started using Ordermark, none of the co-owners have taken a salary and that they would have been in dire straits without online delivery.
Ordermark's success in helping restaurants adapt to the pandemic has been a beacon of hope in a time of uncertainty for the industry. With more and more restaurants moving towards online ordering, the demand for Ordermark restaurant e-commerce services is expected to continue to grow. The company has earned accolades for its intuitive interface and its integration capabilities with multiple platforms, making it an indispensable asset for restaurants.
With the restaurant industry evolving to meet new demands, Ordermark has established itself as a pivotal player in the future of food delivery. The company is continuously improving its platform and has plans to expand its services to other countries. Alex Canter and his team are committed to helping restaurants thrive in the digital age and ensuring their survival during these challenging times.
In conclusion, Ordermark has proven to be a game-changer for the restaurant industry, providing essential support and services to keep businesses afloat during the pandemic. The company's innovative solution and commitment to the success of its clients make it a leading player in the future of food delivery.
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